MicroOptical Changes Name To MYVU CORPORATION

New Name Reflects Focus on Consumer Electronics Market

WESTWOOD, Mass. (March 6, 2007) – The MicroOptical Corporation has changed its name to Myvu Corporation. With the success of the myvu® Made for iPod® edition introduction in 2006, the change reflects the company’s singular focus on the consumer electronics market.

“Market enthusiasm for myvu Made for iPod has more than exceeded our high expectations,” said Kip Kokinakis, president and CEO of Myvu Corporation. “We believe we’re only beginning to see the potential for myvu in a market that’s being transformed by demand for mobile entertainment options. Our success at MacWorld and the Consumer Electronics Show, combined with promising retail opportunities worldwide, require 100 percent of our attention focused on the consumer products line.”

The company plans numerous product introductions over the next 12 months, positioning myvu to be the leading brand for head-mounted mobile entertainment products. Recent industry acclaim for myvu includes the following:

* Myvu Corporation (under the MicroOptical name) was named one of 47 Technology Pioneers for 2007 by the World Economic Forum

* The company received an Innovations 2007 honoree in the Portable Electronics: Audio/Video category from the Consumer Electronics Association

* iLounge named myvu Made for iPod the “Best Wearable Display” for 2006

* The Shrine Auditorium in Los Angeles gave myvus as gifts to winners of the American Music Awards in November 2006

Myvu Corporation is the leading supplier of eyewear viewers for the portable consumer electronics industry. The company’s consumer products have their roots in medical and military applications, which served as the fundamental technology drivers, providing the discipline for quality, adjustment, safety and usability. Myvu’s personal media viewers and eyewear products, which are readable in all lighting conditions, are the smallest, lightest and most durable eyewear displays available today.

About Myvu Corporation
Myvu Corporation is the leading developer and manufacturer of innovative eyewear displays for today’s mobile entertainment revolution. With its patented, proprietary technology, myvu is at the forefront of the electronics and video display industries. The company’s video viewers, which represent an ergonomic breakthrough over conventional head-mounted displays, have received widespread industry recognition. Myvu is a privately held company based in Westwood, Massachusetts, with venture capital financing from Atlas Venture, Essilor International, The Hillman Company, Intel Capital and Turner Broadcasting System, Inc. For more information, visit www.myvu.com

Poster's Comments:

Oh my, what have you done...